Content Strategist & Storyteller
Derek
Ririe.
The customers are the real heroes of every company's story. Without them, nothing could exist.
In Brief
Storytelling is the core of what I love and how I operate. From co-founding a school, to managing strategic programs at Amazon, to crafting customer-facing content for Kindle and Audible — every chapter has been about connecting people to ideas that matter.
What I Do
Content Strategy
Making Complex Ideas Land
Whether it's a product launch, a customer communication, or a cross-functional narrative — I translate ambiguity into clarity. My work at Amazon Books shaped how Kindle, Print-on-Demand, and Audible talked to their customers.
Program Management
Building Things That Scale
From a team of 4 to 16 in two years. I thrive building programs from the ground up — creating documentation, driving alignment, and turning chaos into repeatable, human processes.
Storytelling
A Hero, a Goal, an Obstacle
Every great story has the same bones. I bring that lens to business writing, teaching, and everything in between — because the best ideas are the ones that resonate on a human level.
Featured Project
"Movies I Hope My Dad Will Like" — a Substack exploring classic and obscure films through the lens of family, taste, and time.
Read the Blog